At the conclusion of this course you will be able to:
- Identify how selling to a business is different from selling to a consumer
- Discuss how to deal with the multiple decision makers involved in a B2B transaction
- Discuss the four key factors that influence business buyers
- Identify key presentation principles that help in structuring and making effective business presentations
- Identify how to use presentations to engage decision makers
- Discuss how to structure and present business proposals